Ethnic Media Coverage
The ongoing focus on Burnaby South continued, with more articles commenting on the risks to Jagmeet Singh’s leadership of the NDP should he not win the by-election in both Punjabi and Chinese (Chinese, Cantonese and Mandarin) media. Overall, coverage increased slightly to 25 articles compared to 18 the previous week (earlier weeks had 41 and 97 articles).
Media coverage was roughly evenly split between Punjabi (44 percent) and 40 percent in Chinese media.
In addition to the risks to Jagmeet Singh’s leadership, NDP fund-raising difficulties were covered as well as the Party’s poor prospects in Outremont based on polling data in Punjabi media. Singh’s universal pharmacare plan received coverage but was largely drowned out by stories concerning the risks to his leadership.