From The Canadian Parvasi – New tool launched to shine light on ethnic media coverage of election issues – South Asian English

A new tool will help voters learn what federal issues are resonating in ethnic media and the potential effect on voting in this fall’s election. Andrew Griffith, a former director general with the Immigration Department, has partnered with Mirems — a firm that monitors and translates stories from over 800 ethnic media outlets. Together, they created a website called, that ties comprehensive statistics about Canada’s minority communities with ethnic media stories. Griffith says the data will provide riding-by-riding context about who is consuming multi-lingual news stories and quantify how their opinions could influence individual races. Andres Machalski, president of Mirems, says he hopes the initiative will allow new and native-born Canadians to have a better understand the political issues being discussed and how they resonate among different ethnic groups.

Source: WEB – The Canadian Parvasi (Daily7) – Mississauga, 18/06/2019 – NEWS, 1 page web, 5th.

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