TORONTO – The Canadian Race Relations Foundation announces sponsorship of new project: diversityvotes.ca. In partnership with Andrew Griffith and MIREMS, diversityvotes.ca will promote and foster cross-cultural communications Canada-wide. “Diverse voices in Canada are important,” says Lilian Ma, Executive Director of the Canadian Race Relations Foundation. “Sharing ethnic media coverage allows all Canadians to the perspectives of different communities, contributing to a greater common understanding of issues and priorities.” “Diversityvotes.ca works to highlight the value of Canada’s diverse communities” says project founder Andrew Griffith. “Our goal is to bring attention and easy access to data and stories that matter to Canada’s diverse Canadians and amplify those voices by giving them a platform.” Our donation contributes to the development of this easy to use interactive website marrying data with ethnic media to provide:
· More in-depth understanding of riding characteristics, and how these interact with electoral strategies;
· Wider awareness of how national and local issues are portrayed in community and regional ethnic media to increase accountability of ethnic-oriented media strategies;
· Allow for more informed discussion regarding ethnic voting patterns and issues; and,
· Greater responsibility of candidates and political parties of their messaging to different groups.
Diversityvotes.ca is a national project that aims to bring together national expertise in diversity demographics and diversity’s discourse together to connect, empower and educate. The online hub will combine the impact of statistics and stories into a new, useful and powerful tool for citizens, journalists, researchers, academics, government agencies and non-governmental organizations.
About the Canadian Race Relations Foundation
The purpose of the Canadian Race Relations Foundation is to facilitate throughout Canada the development, sharing and application of knowledge and expertise in order to contribute to the elimination of racism and all forms of racial discrimination in Canadian society. The work of the Foundation is premised on the desire to create and nurture an inclusive society based on equity, social harmony, mutual respect and human dignity. Its underlying principle in addressing racism and racial discrimination emphasizes positive race relations and the promotion of shared Canadian values of human rights and democratic institutions.
For further information:
Contact: Lilian Ma, Executive Director, Canadian Race Relations Foundation