Analysis: By-election ethnic media reporting and diversity demographics

Andrew Griffith and MIREMS looked at over 300 news, opinion, editorial and commentary stories from Canada’s ethnic media during Canada’s February by-election campaigns. These stories provided media coverage that would have otherwise been trapped behind language barriers and bring unique stories and perspectives from Canada’s diverse communities.

The highest volumes of stories came from Indo-Canadian media (predominantly Punjabi but also South Asian English, Hindi and Urdu) and Chinese Canadian media (Chinese, Mandarin, Cantonese).

Ridings and communities with larger visible minority groups have a larger and more active multicultural and multilingual media. Their audiences are more engaged, and their coverage is more extensive, their writers and reporters often live and work in these communities. It’s local news with an often more-dedicated audience than traditional local news.

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