Diversity Votes aims to fill the gaps in understanding between Canada’s diverse communities, the media they listen to, read and watch, and how that can affect how they will cast their ballot in the upcoming federal election.
Canadians will be able to see demographic data at the riding level, focusing on majority-minority ridings. At the same time, news stories from these multicultural communities will discuss relevant issues about their communities and the federal election.
Combining demographic and socio-economic statistics from Canada’s majority-minority ridings, and an on-the-ground look at the ethnic media they engage with opens a door to appreciating the role of cross-cultural communication in politics. In 41 of Canada’s federal ridings visible minorities are the majority. In 93 more, they make up more than 20 percent of the voters. These are powerful communities who look and listen for their own voices in the media.